vestafest.

vesta, goddess of hearth, was all about celebrating life in an authentic and humble way.

vestafest is a modernized take on that.

-celebrating light over darkness

-celebrating hope
-cleansing by “burning” the bad energies or memories of the past

vestafest is a festival of fire, made of five days.

the days progress from small flames to bigger flames, ending in the ceremonial burning (or cleanse) of an installation that changes from year to year

1. bonfire
2. object purge
3. fireshows
4. fireworks
5. burning the installation

POSTERS

example of the system

DESIGN ELEMENTS

design elements that change meaning when they change color

the graphic system is simply based around using "fire" to turn negative sentences into positive ones.

THE GRAPHIC SYSTEM

TOTE BAGS

carry other people's baggage >>> carry hope

TSHIRTS

devolve >>> do

MUGS

cut off every feeling >>> coffee  //  tired and sad >>> tea

LANYARD

PASS

hang on to your past mistakes >>>

hang on to your pass

vestafest 2019

CUPS

dramatically overthink >>> drink

BROCHURE

EVENT BILLBOARD

different artist for each night, other artists are hidden

ADVERTISING BILLBOARDS

WEBSITE HOMEPAGE

WEBSITE ADAPTATION