vesta, goddess of hearth, was all about celebrating life in an authentic and humble way.
vestafest is a modernized take on that.
-celebrating light over darkness
-cleansing by “burning” the bad energies or memories of the past
vestafest is a festival of fire, made of five days.
the days progress from small flames to bigger flames, ending in the ceremonial burning (or cleanse) of an installation that changes from year to year
2. object purge
5. burning the installation
example of the system
design elements that change meaning when they change color
the graphic system is simply based around using "fire" to turn negative sentences into positive ones.
THE GRAPHIC SYSTEM
carry other people's baggage >>> carry hope
devolve >>> do
cut off every feeling >>> coffee // tired and sad >>> tea
hang on to your past mistakes >>>
hang on to your pass
dramatically overthink >>> drink
different artist for each night, other artists are hidden