anybodies.

"the fashion industry labels people. we only label our cuts. we are anybody, we are all bodies, we are anybodies." 

anybodies is a gender-inclusive clothing brand that develops and promotes new ideas around non-normative gender expression, experimentation, and consumption.

a team-up with lukas abubeker & lorenzo binard.  this was our masters project at elisava.

MAIN BRAND ELEMENT

the chroma key green is the brand's main element. with our audience being an important part of the brand's essence, the chroma key green acts as a blank canvas on which our audience can see themselves within the brand. the audience will have the option to design their own pattern through an app, and that pattern will substitute the green that is present throughout our brand. 

LOGO APPLICATION

our brand is "consistently inconsistent". free visual experimentation and expression, but always tied together through the use of through chroma key green and the consistent placement and size of the logo throughout the applications; always on the bottom.

POSTERS

EVENT FLYERS

we are taking old flyers from traditionally gendered brands, and making them ours.

FASHION SHOW "FLYERS"

to advertise our fashion shows, we hand out clothing items with the info of the show printed on them, so that people can actually wear them to the show itself.

USER INTERFERENCE

our users can create their own expressive designs via our app. then, through the app camera, the user will simply point the camera at any of our applications containing the chroma key green, and will then see that the pattern they design will substitute the green. 

our users can create their own expressive designs via our app. then, through the app camera, the user will simply point the camera at any of our applications containing the chroma key green, and will then see that the pattern they design will substitute the green. 

AUDIOVISUAL (SOUND ON PLEASE!!!)

EDITORIAL

for our editorial, a guest editor assembles a creative team to produce a trimestral magazine.

each issue focuses on issues around gender, expression, and consumption, and aside from that, there are abrupt inserts throughout the magazine that have nothing to do with fashion (that will make you say wtf is this doing here)

✨ P.S. if you're interested in seeing the full project, hit me up with an email :) ✨

graphic designer / work in progress 🤘🏼👀.